• Speakers’ Forum

About CMCA-2015

The role of media in the life of audiences has experienced a noticeable transformation during recent decades due to rapid technological transformation and the integration of media into social and institutional practices. As the emerging technology age begins its re-organization of everyday life, the study of media audiences has taken on renewed importance. This is not just because more information is mediated; it’s also because people are integrating both old and new media technologies into their lives in more complex ways. Consequently, the concept of ‘audience’ itself has shifted to embrace new perspectives and approaches. Starting from the era of mass communication in which audiences were either conceived of in terms of motivations and effects or as an aggregated audience as public, we increasingly recognize the new potential of audiences as members of mediated social networks, as consumers of diverse media contents on complex combinations of modes of deliver and as content-producers.

Today being ‘audience’ is even more complicated and media environment is much more cluttered because of more sets of media, new forms of reception or media layering. All of which challenges traditional flows of communication in which audience research placed television as its core medium in a domestic context of reception. The tensions inherent in the study of audiences of linear media often focused on a debate over the power of the media and of the audience –between the passive and the active audience. In contrast, the new media environment engages audiences in a variety of contexts, for a range of purposes and with varying forms of being and audience. With the rise of new media the line between producers and audiences has become blurred resulting in prosumers, produsers and prosumerism. we invite papers that deal with the ways people are getting involved in contemporary communication configurations, reflecting on how individuals, broader social groups and institutions and media producers frame the variety of forms of audiencehood..

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List of selected abstracts for CMCA-2015

Sr. No Title of the Paper Author/s
1 Children’s Narratives of Gender Identity in Popular Indian Television Cartoon Shows – A Discourse Analysis Ms. Ruchi Jaggi
2 Effects Of Tamil Epic Films Among The Active Audience Of 1960s Ms. Rashmi Raja V R
3 Changing Trends of Formal Education in Primary Schools of the Rural Areas with the help of New Media Ms. Sherel Dsouza & Ms. Dipali Sachin Kadam
4 Visual Rhetoric / Visual Literacy in The World New Order: Moving from Passive to Active Viewing Ms. Parivash Niazzadeh
5 Can New Media and Networked Audiences Lead to Convergence of Ideas and Homogenisation of the Audiences? Mr. Bhushan Ram Linge
6 ‘Hum, Woh aur Zindagi’: Reception of Pakistani television shows in India with special reference to ‘Zindagi Gulzar Hai’ Ms. Maanvi Narcisa
7 ‘Sab Kuch Bikta Hai’: audience perception of OLX Nikita Bhatewara,Pranita Panchmukhe,Shweta Bharne
8 'Frame to Fame' Internet trolling in India and its PR Function Ms. Aditi Maddali & Ms. Ankita Bhatkhande
9 Content Analysis of Tweets by Indian Politicians Ms. Deepti Ganapathy & Dr M. S. Sapna
10 Lankesh Patrike: As an Alternative Kannada Public Sphere Mr. Ramesh Aroli
11 Use and impact of special theatrical techniques for Child audiences, to create better understanding, beyond text.-A study using the Grips play “Goshta simple pillachi” as a case study Ms. Radhika Ingale
12 Changing Interest of Readership in the Discourse of Autobiography Mr. Nandkumar Suresh Shinde
13 Title - Culture Shock: A Tale of Student Sojourn in India Ms. Deenaz Raisinghani & Ms. Sharanmeet Garcha
14 Catastrophe Reportage and the Hypnotized Spectator Ms. Archana Joshi
15 Television for Toddlers – New Language and the Future Ms. Shyama Dutta
16 A Study Of Possibility Of Changing Passive Audience To Active One Via Internet Marketing Based On Virtual Value Chain In The Digital Entrepreneural Meda Mr. Mohhamand Habibi
17 #ButFirstLetMeTakeASelfie- an exploratory study of Selfies amongst the Pune youth. Mr. Shardul Kadam, Ms. Neha Mulay, Ms. Pooja Peshwa.
18 The ‘Reader’ in Italo Calvino’s If on a Winter’s Night a Traveller Dr. Chandrani Chatterjee
19 Comparative analysis of news consumption patterns of late adolescent news consumers in Pune with specific reference to Print and Electronic media vis-á-vis New media. Dr. Ramaa Golwalkar
20 Changing role of educators as active Media Audiences, Media Producers and Media Publishers Mr. Rajeev Ghode
21 A study usage of social media by of Indian Public Service Broadcasters Mr. Shushobhan Patankar
22 Revolutionized face of audience-hood: A study on audience communities and social media curators of new media Ms. Sonal D. Nade
23 A Case for Teaching Business Communication from the Audience Perspective Dr. Uma Bhushan
24 Changing Tastes of Marathi Theatre Audiences Ms. Nisha Bhagwat Gosavi
25 Tracking WhatsApp usage amongst youth Mr. Sandip Babanrao Girhe
26 Similarities between the Duplication Patterns of Television Content Consumption and Social Media following of youth-oriented TV Shows and Channels by the Young Indian Audience Ms. Pooja Valecha
27 Changing Interest of Readership in the Discourse of Autobiography Mr. Nandkumar Suresh Shinde
28 The Amorphousness Of The Exposure Sphere Mr. Nipun Ansal
29 Users: The Mobile Media Audiences Mr. Swapnil Kamble
30 Imagining the Audience: Perspectives from the Creators Mr. Akash S. D.
31 E-Activism: The Citizen in Cyber Space Dr. Mohanmeet Khosla
32 From Audience Convergence To Media Convergence: Exploring The Relationship Mr. Sanjay Vishnu Tambat
33 Perception of Cinematic Images Mr. Hemant G Shirsath
34 Public Sphere and Media Values: Case of Land Reforms in Kerala Mr. Mochish K.S.
35 The impossibility of South Park and an Affective SatyamevaJayate on Indian Television Mr. Akshat Jain & ms. Aditi Saraswat
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